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by Mary Jo Bitner : Services Marketing, 2nd Edition

ISBN : #0071169946 | Date : 2000

Description :

PDF-cd263 | Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web…. Services Marketing, 2nd Edition


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by Jim McAvoy : # LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century

ISBN : #1616990589 | Date : 2011-08-03

Description :

PDF-14875 | Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or gargling bleach! So when Jim McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom, even the most successful sales professional needs to sit up and pay attention. #LEADS… # LEADS to SALES tweet Book01: Creating Qualified Business Leads in the 21st Century


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by Dr Alexandra Kenyon : International Marketing Strategy

ISBN : #1473723701 | Date : 2016-02-28

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by Rita Rizk-Antonious : Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)

ISBN : #3409117253 | Date : 2002-11-27

Description :

PDF-af98e | Qualität ist gefragt. Doch was letztlich zählt, ist das, was der Kunde wahrnimmt. Dieses Buch beschreibt, welche Faktoren die Qualitätswahrnehmung beeinflussen. Der Leser erhält innovative Ideen und Empfehlungen aus den Branchen Reise und Touristik, Hotel- und Gastronomie, Automobilbereich, Kreditinstitute und Weiterbildung, um Exzellenz in der Servicequalität zu erzielen. Besonderheiten aus … Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)


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: Retail 4.0: The Digitization of Retail – Strategies, Technologies, Transformation (Management for Professionals)

ISBN : #3319595504 | Date : 2018-03-10

Description :

PDF-85aa8 | This book provides an introduction to the current digital (r)evolution in the economy, based on the example of the retail industry as a part of the service sector, and presents strategies and new technologies for the successful management of the digital transformation. In keeping with the highly discussed term “Industry 4.0,” the book showcases the ongoing dramatic changes in the retail indust… Retail 4.0: The Digitization of Retail – Strategies, Technologies, Transformation (Management for Professionals)


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by A. Perna : CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects

ISBN : #1137335653 | Date : 2014-03-28

Description :

PDF-d0f85 | CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems…. CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects


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by Gerhard Gschwandtner : Be In It to Win: Strategies to Develop the Positive Attitude You Need for Sales Success (SellingPower Library)

ISBN : #0071474005 | Date : 2006-05-26

Description :

PDF-98f52 | “Motivation is like bathing or eating. You need to do it regularly to survive.” Says Zig Ziglar, America’s number one motivator. Motivation is the key leadership skill that can vastly improve your quality of life and, in turn, positively impact sales. Developing it-and keeping it alive-is what winning is all about. Be In It to Win is filled with inspiring insights, exclusive interviews, … Be In It to Win: Strategies to Develop the Positive Attitude You Need for Sales Success (SellingPower Library)


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by The CIM : CIM Practice and Revision Kit: International Marketing Strategy

ISBN : #0751749753 | Date : 1996-02

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PDF-a7994 | … CIM Practice and Revision Kit: International Marketing Strategy


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by Brian Mahoney : Hotel Management and Operations Free Online Advertising Video Marketing Strategy Book: Learn Hotel Marketing Video Advertising & Website Traffic Secrets to Making Massive Money Now!

ISBN : #1542496179 | Date : 2017-01-11

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PDF-71e91 | With this Hotel Management and Operations Free Online Advertising Video Marketing Strategy Book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Hotel Marketing business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Hotel Managemen… Hotel Management and Operations Free Online Advertising Video Marketing Strategy Book: Learn Hotel Marketing Video Advertising & Website Traffic Secrets to Making Massive Money Now!


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by Philip Kotler : Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

ISBN : #1405837063 | Date : 2005-09-06

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by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

Description :

PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

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PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Obstructive Marketing Restricting Distribution Asymmetric PDF F98c38322

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by Maitland Hyslop : Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

ISBN : #147241604X | Date : 2014-02-26

Description :

PDF-93333 | In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to resear… Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare


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by Paul Temporal : Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

ISBN : #0471846155 | Date : 2001-05-22

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[Pub.86EnQ] Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management PDF | by Paul Temporal


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by Ardath Albee : eMarketing Strategies for the Complex Sale

ISBN : #0071628649 | Date : 2009-10-22

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